The door to China is already open
Many developers assume they can't promote their game in China without a publishing license. For Steam games, that isn't the case.
“We need an ISBN first”
Developers often hold back on China because they think promotion requires a domestic license.
Steam games can be promoted legally
Bilibili, Douyin, Red Note, Heybox and Weibo all allow promotion of Steam titles.
Build your audience now
Grow awareness and Steam wishlists in China at every stage of your launch, whatever your license status.
Three ways we help you reach China
Matchmaking is free. Marketing and localization can be added whenever you need them.
Publisher matchmaking
List your game on SRY Game Hub, where publishers and investors active in China look for new projects.
China marketing
We run your game's presence on Bilibili, Douyin, Red Note, TapTap and Heybox: accounts, videos, KOC collaborations and wishlist campaigns.
Localization
Simplified Chinese for in-game text, Steam store pages and marketing copy, returned in the same file format you send us.
Combined experience of our team.
Marketing plans for every stage
Month-to-month. Start small, see how Chinese players respond, then scale up when your launch needs it.
| Starter$499/mo | Most popularTraction$899/mo | Growth$1,299/mo | Dominance$1,999/mo | |
|---|---|---|---|---|
| Steam Page Localization + Optimization | Standard | Standard | Advanced | Advanced |
| Heybox & TapTap ListingChina's two largest PC-game communities | ✓ | ✓ | ✓ | ✓ |
| TapTap & Heybox Community Posts | 2 / month | 3 / month | 5 / month | 10 / month |
| Chinese Social Media Accounts | Douyin | Bilibili, Douyin | Bilibili, Douyin | Bilibili, Douyin, Red Note |
| Video Production | 2 / month | 5 / month | 8 / month | 10 / month |
| KOC Collaboration | 1 KOC | 2 KOCs | 4 KOCs | 8 KOCs |
| Steam Wishlist Campaign | — | ✓ | ✓ | ✓ |
| Sentiment Monitoring & Crisis Response | — | ✓ | ✓ | ✓ |
| Private Community Building | — | — | ✓ | ✓ |
| Gaming Media PR Feature | — | — | — | ✓ |
| Get started | Get started | Get started | Get started |
TapTap and Heybox do not open developer accounts to overseas studios, so we list and operate your pages under our Chinese entity.
A one-time onboarding fee of $99 applies to all plans.
Why month-to-month
- Test your game in the Chinese market before committing a bigger budget.
- Keep every dollar tied to results you can see.
- Move up or down a plan as your launch momentum changes.
- Adjust the strategy quickly based on real player feedback.
AA / AAA title or something bespoke?
For bigger launches we build the plan around your game instead of a fixed package.
Looking for a publisher? List your game on SRY Game Hub for free and get it in front of publishers and investors active in China.
Let's talk about your game
Tell us where your game is and what you're looking for. Questions are welcome too, even if you're not ready to start.
Prefer email? Write to wangyanhui@sryinteractive.com